Sport on TV: Celebrity preoccupation puts BBC at fault

The men's final atWimbledon may have been a chance to see one of the greatest players of all time chase a record-equalling victory by taking on a home favourite with a winning record in head-to-head match ups, but it was also a chance for the BBC's coverage to do some unashamed crowd watching and celebrity spotting.

For as long as television cameras have had the range to capture faces in the crowd, broadcasters have picked out spectators at sporting events, both famous and not, with the non-famous used to illustrate the atmosphere inside the arena, and the famous used to add glamour. Sunday's final took it to a new level though, with the director cutting to the famous (and occasionally the not so famous) faces so quickly after each point, that we could see their live reactions, as opposed to a replay a few seconds later.

The responsibility of the broadcaster is to show the game first, and the BBC did not miss any of the action, but by cutting away so often and so quickly, viewers were often denied the chance to see how Roger Federer and Andy Murray reacted, what their body language was like after each point. Letting the picture dwell on the court for a moment or two allows the viewer to digest what they have just seen. By instantly cutting away to a reaction shot, the director is distracting and detracting from the experience.

That is not to say that viewers are not interested in seeing who is present, and not just for the gossip. Knowing who is in attendance helps to get a sense of the event, and showing the David Cameron, Boris Johnson and the Middletons is not unreasonable a couple of times per set.

However, it became so frequent during this final, that it began to feel voyeuristic and uncomfortable, as it did for the close-ups of the players' families and coaches. Again, there is some merit in seeing how they are reacting, but when almost every point is followed by Judy Murray or her son's girlfriend, it begins to feel less like a valid journalistic choice, and more like an invasion of privacy. Moreover, it quickly became apparent that none of these people were showing much reaction to the match. They were cheering and clapping, but nothing unusually demonstrative. The BBC was not showing anything that enhanced the public's understanding of the final or the atmosphere.

There is also something seedy in the way that crowd shots are selected. The coverage of Euro 2012, produced in-house by UEFA, became famous for its preoccupation with attractive female fans. Meanwhile how often did the BBC zoom in on the boyfriends and husbands of the top female players, compared to the wives and girlfriends of the male players?

The Euro 2012 coverage was also tarnished by the revelation that the producers had been pre-recording reaction shots to insert into the coverage and present them as live. When Mario Balotelli scored against Germany in the semi-final, one of the defining images was of a German fan in tears. Yet she had been recorded 45 minutes earlier, crying at the national anthem. This sets a dangerous precedent, a broadcaster such as UEFA, that is also the organiser of the event, has a vested interest in presenting a positive image of the tournament.

This entire preoccupation with showing how the crowd is reacting, stems from the need to convey the atmosphere of the live event to fans at home. However, broadcasters are ignoring the sounds of the fans, and that's what really conveys atmosphere. The odd shot of the fans is one thing, but when images of fans, celebrities and family members become so frequent that they are detracting from the coverage of the sport itself, then it is time to make a change.